Optimize your Permalinks

In spite the fact, that most gurus seem to recommend to use the date in the link structure, my tests return better results by using the category/post structure.

In this case the links created look like:

http://yourdomain.com/category_slug/post_slug

By selecting keyword significant and contextual category names, you will obtain a logic hierarchy of keywords.

To implement the structure, set your permalink settings to Customized and enter

/%category%/%postname%/

Try it out but note: once implemented, you should not change the permalink structure as you will lose the benefit from earlier indexing and may have to restart the indexing process.

Also, if you use this structure, don’t attribute your posts to multiple categories. If you do anyway, the script will allocate the first category by default.