Google Top 10 with YORGOO Booster

By Yorgo Nestoridis


Google Top 10 with YORGOO Booster

Google Top 10 positions are essential for visibility, traffic and finally sales. YORGOO Booster is designed to bring your content to the top of Google.

Google Top 10 Ads Delivery System

In a world where people read less and where visual media communicate best, it becomes our ambition to deliver to Google Top 10 visual media for best results. Google Web search is however focused on “Content”. Indexing and Listing depend largely on the quality of the written content and the way it is published.

Google Top 10 with Content

What is content anyway? Google offers different search engines for different content. The web search is focusing on written content while the image search indexes and lists pictures and so on.

Images are part of our content and by associating to images descriptive text, even in HTML format, as well as tags, titles and captions, we associate elements to images which can be read by Google’s web search engine. Images Talk.

A YORGOO Booster which Talks

Bianca Gubalke has set up a YORGOO Booster which talks. The Images are impressive, of high communicative and technical quality.

Nikon Coolpix P90 by Bianca Gubalke

Nikon Coolpix P90 by Bianca Gubalke

The pop up overlay features her brilliant Nikon Coolpix P90 Ad (Nikon should buy this one).

Nikon Coolpix P90 Ad by Bianca Gubalke

Nikon Coolpix P90 Ad by Bianca Gubalke



YORGOO Booster Delivers to Top 10

While the YORGOO Booster framework is tuned to reach those Google Top 10 positions, the visitor will be attracted by a visual element designed to  creates immediate empathy. No need to read, no need to scroll, it’s all there, right in front of the prospect and here is your best chance for the click which sells.

Quickly promote your YORGOO Booster

The fastest way to spread the word around is by using a good ping list which will inform multiple services about your publishing activity. While ping lists are often kept secret (and there are some reasons to it), let me just give you here a standard list of recommended services.

Ping lists are inserted under Settings – Writing, where by default you find just one pingomatic link.

http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.exblog.jp/xmlrpc
http://ping.feedburner.com
http://ping.myblog.jp
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogs.se/
http://pingoat.com/goat/RPC2
http://www.popdex.com/addsite.php
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.pingomatic.com/
http://rpc.weblogs.com/RPC2
http://www.snipsnap.org/RPC2
http://trackback.bakeinu.jp/bakeping.php
http://topicexchange.com/RPC2
http://www.weblogues.com/RPC/
http://xmlrpc.blogg.de/
http://1470.net/api/ping
http://xping.pubsub.com/ping/

YORGOO Booster Image – Ads Base

YORGOO Booster Ad Base Image

YORGOO Booster Ad Base Image


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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.


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How to Create an Ad for Sneakers

By Yorgo Nestoridis

How to create an Ad for Sneakers and Kicks

Creating an Ad has to do with a product to advertise, a market to reach and to communicate with, an idea and some pictures. This post will deal with the treatment of images for advertising and we use as an example Ads created for Custom Made Sneakers by Global Sports.

Custom Made Sneakers

Custom Made Sneakers need custom made ads. The sneaker in question is a Nike Air Max 97 which has been artistically decorated with Swarovski Crystals to become a unique product in a Limited Edition.

While Nike supplies advertising materials and pictures of the Air Max, Custom Made Limited Editions require their own original images. The Quality of the image is or paramount importance.

The Project and the Picture

Global Sports sent us some images from which we selected one to serve as a base for the project. The problem is: the lousier the picture, the more work for the designer. If you count designer hours at only $100, then it becomes obvious that paying a professional photographer to take good shots is worth while.

What kind of Pictures are ideal?

Most Photographers use some sort of photo editing software such as PhotoShop, Illustrator and similar.

Ideally we therefore get a picture of the product on a transparent background to be able to use it in multiple ways and for multiple purposes. Photographers should deliver the largest possible file size and the highest dpi or ppi rate.

What we started out with

Unfortunately we started out from a non professional image, taken with a normal digital camera. The background of the picture was not in sharp contrast with the Sneaker and the image was not top notch sharp and crisp.

Air MAx 97 Bling

Air Max 97 Bling

Prepare the image

After some basic improvement of the image, Bianca and I started each on his side to get rid of the background. It took just over an hour to clean up the picture to end up with a sneaker on a transparent background. Every designer knows, that there is always some more that could be done -  but that’s a matter of time. We finally ended up with a clean picture we could start to work with.

Composing the Ad

Once you have a clean picture with a transparent background, things get easier and you can compose the Ad, by adding a background and other graphic elements, text, effects and so on.

The Sneaker on the Ad

Select a background and glue the sneaker to it:

Air Max 97 Custom Made

Air Max 97 Custom Made

Custom Made Air Max 97 Bling

Custom Made Air Max 97 Bling

Air Max Custom Made

Air Max Custom Made

Playing with the background

Nike Air Max 97 Custom Made

Nike Air Max 97 Custom Made

Air Max Custom Made Swarovski Kicks

Air Max Custom Made Swarovski Kicks

Playing with Details

Nike Custom Made

Nike Custom Made

Conclusion

A good image at the base will save many designer hours. The above result is the fruit of over 2 hours of work and that’s just the beginning. From here the image needs to be beefed up to communicate and create immediate empathy with prospect targets.

Where to learn the basics?

Ycademy calls and YORGOO Webmaster trainings will show you how to tweak images with simple but efficient means.

Read also:


Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.


Nikon Coolpix P90

By Yorgo Nestoridis


Best Price Nikon Coolpix P90

Nikon Coolpix P90 is today’s choice for a Creative Ad. Best Price Nikon Coolpix P90 is an ad template which can be used to build multiple ads in connection with the Nikon Coolpix P90.

Nikon Coolpix P90 Ad Image

Nikon Coolpix P90 Ad Image



Nikon Coolpix P90 Ad

How to create an exceptional Nikon Coolpix P90 Ad? The above digital image shows the recipe clearly:

Cross your street, climb up your neighbor’s house and paint your ad. Make sure the ad is visible from far and yet blends nicely into the environment. It’s an ideal time right now to prepare for your September campaign: the neighbor is on holidays and you have enough time to do a good paint job.

Digital Photography with Nikon Coolpix P90

Finally, as you are about Digital Photography, grab your Nikon Coolpix P90 and take a few shots. funnel them down to your computer and shoot them up to your website.

If you have no clue about PhotoShop: here is the solution for you:

The better your paint job the lesser your editing work.

Click on the picture above and you will see the quality of my paint job. The Nikon Coolpix P90 does the rest. Best of all, the Nikon P90 plus the paint are cheaper than Photoshop :-).

PS: Feel free to grab the picture and to use it.

Read also:


Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.


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Online Advertising: Hot and Cool Global Sports Style

By Yorgo Nestoridis


Buy Best Price Sneakers

Buy best sneakers at Global Sports in London from anywhere in the world.

Hot and Cool Global Style

Fiaz Mohamed, the cool boy has an eye for what’s hot, red hot burning … ESSENTIAL.

Fiaz Mohamed a Cool Eye for the Essential

Fiaz Mohamed a Cool Eye for the Essential

At Global Sports Style is not just copied, Style is made, trends are set and Sports Wear is created such as the Air Brushed Tees or the Custom Made Sneakers.

Best Price for Style and Art

Global Style is unique, it’s beyond style, its Art. Street Art some times, Luxury Lifestyle Art when dealing with Swarovski Crystals, Trash and Destroy at moments but always excellent taste matching personal taste and expressing Customers’ desire for stylish individuality.

Art is a lifestyle and to live that life style, Global Style is the answer. It’s not Art to glue on a wall it’s art to Wash and Wear!

Best Price Sneakers

Buy Best Priced Sneakers at Global Sports, ask for discounts and discuss with Fiaz the design of your Custom Made Sneakers. Global Sports is just around the corner, from where ever you are in the world.

Check it out: HERE

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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.


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Do You Like My Ads?

By Yorgo Nestoridis


Creative Advertising with YORGOO Ads

Ads are a great playground for creative minds. While newspaper ads are static once printed, online we can build in variables which allow better targeting for example. Online ads can be more than just an image or a text; the script allows for additional creativity.

Do You Like My Ad

Our earlier post “Do You Like My Ad” and our online call from last night explained, how to personalize the daymix widget.

Creative Advertising

Creative Advertising



YORGOO Ads Plugin for Creative Advertising

The simple YORGOO Ads Plugin for WordPress allows for tweaking of ads, such as the DayMix widget:

Examples:

- If you use in your YORGOO Ad just the iFrame from the widget, you get rid of the frame and display only the Google search results.

- You can tweak all links on the frame or delete them; there are 4 of them, top and bottom right and left. Point them to some of your sites or posts, relevant to the targeted keyword.

- For developers: you can now create your own contextual widget!

Semiomantics Contextual “Do you Like my Ads” Plugin

At Semiomantics we have taken the above YORGOO Ads Plugin and the DayMix widget script to create an automated contextual ads plugin.

The Idea is simple: there are two kinds of links in the DayMix widget: the ones in the frame, which Google can read, and then there is the iFrame, with the search results, which can be tagged with a dofollow or nofollow tag depending on your strategy.

The secret is in replacing the keywords contained in the widget with a variable and to match this variable with the Meta keyword variable Semiomantics scripts use to project a contextual set of Meta Keywords into the page headers. Now, each post will show contextual search results automatically (wow), based on the keywords targeted with the post or page.

In as much as the frame is concerned, the 4 links outside the frame content, they can be dealt with in the same way, with the difference that they could represent dofollow links to static or dynamic targets representing your primary, secondary and third level keywords.

The plugin (dofollow links) can be combined with other tools such as the Affiliate Ninja to make sure links and keywords point to the desired target sites.

The Plugin is reserved for Custom Built Sites.

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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.


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