Category Archives: MLM Marketing
MLM Marketing: 7 Misconceptions 3
As a networker you are in a sales business and even if you are not selling anything, since your merchant actually sells, it’s your job to pre-sell. Just driving traffic is not enough and I have not seen any MLM Company’s website with a hot and sexy recruiting pipeline built in. These company sites are usually rather sober, neutral, with some flat content, copied pasted from others who did it before and spiced up with the unique pay plan which is like a same Theme with it’s Variations throughout the industry. The Comany’s websites DO NOT SELL. So, you have to sell in your name or with your endorsement, for the account of the Company and you may get rewarded for doing so. Continue reading
MLM Marketing: 7 Misconceptions 2
Only a small number of people qualify for what we do and in order to increase efficiency (means return on every marketing Dollar spent) we must target our prospecting activity to a smaller, much smaller sample, whereby we eliminate the bulk of the 95% of people who are not concerned by our prospecting activity. Continue reading
MLM Marketing: 7 Misconceptions
In general: if you network targeting people who do not have the Time and or the Money and or the Interest necessary to reach goals of reasonable expectation, then you are hurting your business, wasting your time and energy on people you will have to pul up the mountain and if you don’t pull them up, they will drop out, giving YOU bad marks and claiming: your business, your system and your products don’t work. They will hurt your reputation as well as the reputation of the Business Opportunity you have talked them into. Continue reading