Category Archives: Education

Google or Social Networks When looking at a monthly or annual marketing budget, the question that may present itself to many people today might be: what do I focus on… Google or Social Networks genre Facebook, Twitter and Empire Avenue? While there’s a lot of confusion out there – and no wonder with such rapidly changing scenarios – the answer is simple and very straight: in today’s global and very competitive business environment on the Internet – a platform responsible for explosive sales around the world – the question is no longer about Google OR Social Networks… it’s both! Yes, it’s getting frantically hectic… and the reality is that as Internet marketers – or serious business owners with a vision – we have to build our authority in both: Google AND Social Networks!   Google or Social Networks Certainly, Google still is the biggest magnet – or sort of reflex – when people search something on the Internet, there are many people who consider Social Networks, eg. Facebook – as THE Internet! This is a huge market that needs to be addressed in terms of marketing efforts. On Social Networks though the game changes… marketing becomes entirely trust- and relationship-based, [...] Continue reading →