How to create an Ad for Sneakers and Kicks

Creating an Ad has to do with a product to advertise, a market to reach and to communicate with, an idea and some pictures. This post will deal with the treatment of images for advertising and we use as an example Ads created for Custom Made Sneakers by Global Sports.

Custom Made Sneakers

Custom Made Sneakers need custom made ads. The sneaker in question is a Nike Air Max 97 which has been artistically decorated with Swarovski Crystals to become a unique product in a Limited Edition.

While Nike supplies advertising materials and pictures of the Air Max, Custom Made Limited Editions require their own original images. The Quality of the image is or paramount importance.

The Project and the Picture

Global Sports sent us some images from which we selected one to serve as a base for the project. The problem is: the lousier the picture, the more work for the designer. If you count designer hours at only $100, then it becomes obvious that paying a professional photographer to take good shots is worth while.

What kind of Pictures are ideal?

Most Photographers use some sort of photo editing software such as PhotoShop, Illustrator and similar.

Ideally we therefore get a picture of the product on a transparent background to be able to use it in multiple ways and for multiple purposes. Photographers should deliver the largest possible file size and the highest dpi or ppi rate.

What we started out with

Unfortunately we started out from a non professional image, taken with a normal digital camera. The background of the picture was not in sharp contrast with the Sneaker and the image was not top notch sharp and crisp.

Air Max 97 Bling

Prepare the image

After some basic improvement of the image, Bianca and I started each on his side to get rid of the background. It took just over an hour to clean up the picture to end up with a sneaker on a transparent background. Every designer knows, that there is always some more that could be done -  but that’s a matter of time. We finally ended up with a clean picture we could start to work with.

Composing the Ad

Once you have a clean picture with a transparent background, things get easier and you can compose the Ad, by adding a background and other graphic elements, text, effects and so on.

The Sneaker on the Ad

Select a background and glue the sneaker to it:

Air Max 97 Custom Made

Custom Made Air Max 97 Bling

Air Max Custom Made

Playing with the background

Nike Air Max 97 Custom Made

Air Max Custom Made Swarovski Kicks

Playing with Details

Nike Custom Made

Conclusion

A good image at the base will save many designer hours. The above result is the fruit of over 2 hours of work and that’s just the beginning. From here the image needs to be beefed up to communicate and create immediate empathy with prospect targets.

Where to learn the basics?

Ycademy calls and YORGOO Webmaster trainings will show you how to tweak images with simple but efficient means.

Read also:

• Online Advertising: Hot and Cool Global Sports Style
• Do You Like My Ads?
• Online Advertising 4
• Online Advertising 3
• Online Advertising 2

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Custom Made Sneakers, a Must for You, the young, the in, the fashion conscious and for all people living a trendy lifestyle.

Custom Made Swarovski Crystal – the Top of the Top

Look at this Kick! The high quality Swarovski Crystals complement your Haute Couture outfit and upgrade your Pret-a-porter to politically and socially correct clothing for any elegant and poche event. A must Bling!

Blow the Kick with a Click:

Custom Made Nike Air Max 97 Swarovski Bling by Global Sports London

You Notice the subtle personalization even in the Nike Logo? Guess what the Y stands for?

Custom Made Nike Air Max 97

Underneath this most amazing design, there is the famous original Nike Air Max 97! A legend by now and one of the best and most sought after Kicks.

This product is Hand Custom Made with Swarovski Crystals.

Have another look at it – click for the real thing at the real size:

Black Beauty Air Max 97 by Global Sports

Where to best buy Custom Made Sneakers?

This unique work of Art and Craftsmanship originates from Global Sports in London. You can find them online on their brand new site and get the latest news from their news wire.

If you pass through London, don’t miss to visit their store:

165 Railway Arches
Shepherds Bush Market, London, W12 8DF, United Kingdom
+44 20 87431048

Global Sports where Street Fashion Meets Elegance

The Beauty and the Kick – what a topic! Click on the Picture to find the beast :-). You wonder which dream Jennifer is dreaming here: at Global it will become reality!

Nike-Air-Max-97-Custom-Made

Have you seen this Custom Made Kick?

The above Nike Air Max 97 Swarovski Bling has been sold, however, his brother or sister may still be available. In any case at Global you decide about your preferred design; within 7 days your dream will become true.

May be you will meet this unique Kick somewhere down town?

Air Max 97 Custom Made

Better catch these sneakers as the person wearing them is a special person, a person living the dream in style.

Step out and make a statement with these custom made Air Max 90s full of Swarovski Bling.

Buy best sneakers at Global Sports in London from anywhere in the world.

Hot and Cool Global Style

Fiaz Mohamed, the cool boy has an eye for what’s hot, red hot burning … ESSENTIAL.

Fiaz Mohamed a Cool Eye for the Essential

At Global Sports Style is not just copied, Style is made, trends are set and Sports Wear is created such as the Air Brushed Tees or the Custom Made Sneakers.

Best Price for Style and Art

Global Style is unique, it’s beyond style, its Art. Street Art some times, Luxury Lifestyle Art when dealing with Swarovski Crystals, Trash and Destroy at moments but always excellent taste matching personal taste and expressing Customers’ desire for stylish individuality.

Art is a lifestyle and to live that life style, Global Style is the answer. Its not Art to glue on a wall its art to Wash and Wear!

Best Price Sneakers

Buy Best Priced Sneakers at Global Sports, ask for discounts and discuss with Fiaz the design of your Custom Made Sneakers. Global Sports is just around the corner, from where ever you are in the world.

Check it out: HERE